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The dairy industry’s ridiculous attacks on alternatives

Grasping at straws

The new ad campaign for milk has me almost feeling sorry for the dairy industry…almost. It definitely has me feeling embarrassed for those folks.

Because, wow. They’re really grasping at straws this time.

In one ad, a woman terrifies her child when she shakes a carton of “alternative milk.” The point of the ad is that you don’t have to shake cow’s milk but that you have to shake those “alternatives” (they’re probably referring to nut-based milks in this one) so vigorously and for so long that you become a raging monster in the eyes of your child (yes, really).

In another, a bunch of rich old men on the “Board of Unnecessary” brainstorm ways to spend one member’s obscene amount of cash. Burning it is “too easy” and putting the whole Internet into a book is “too practical.” But then one of the men suggests “making milk from something other than cows.”

“But milk comes from cows,” another answers. This, however, is the idea–how unnecessary! And so the plan is approved.

Okay, so almond milk needs shaking. But if that’s all you’ve got, I think you’re losing the battle.

After all, cow’s milk has been associated with prostate problems, bone fractures, and strep throat. It also may contain bacteria that could cause Crohn’s disease.

Meanwhile, one of those “unnecessary” alternatives, almond milk, is absolutely packed with nutrients. It’s high in both protein and omega fatty acids, it’s high in iron, calcium, potassium, magnesium and zinc, as well as the antioxidants vitamin A and vitamin E. All this without any cholesterol or saturated fat.

Oh, and another thing about almond milk–it’s currently leading the pack of “alternative” milks–which explains the new pro-dairy campaign.

You can almost see the panic behind the ads. People are starting to realize that dairy doesn’t belong in the human diet, and are embracing the much healthier alternatives. And that has the dairy industry shaking in their boots.

The problem, though, is that they’re running out of good things they can say about cow’s milk. As more studies come out revealing there are more problems than benefits associated with dairy, they’re stuck with just-plain-silly attacks like “you have to shake it!” or “that’s not ‘real’ milk!”

But “real” or not, alternatives like almond milk are just plain better for our health. And that’s something the dairy industry just can’t touch.

P.S. Think you might have gluten sensitivity? Keep reading for a test that can help you find out for sure.


“Almond Milk Leads Dairy Alternative Beverage Market,” Nutraceuticals World (